GeetLabs — Legal & Privacy

01 — Overview

What This Policy Covers

This Privacy Policy describes how GeetLabs Digital Growth Ltd. ("GeetLab", "we", "us", or "our") collects, uses, and shares information when you use our website, services, or interact with us.

We take your privacy seriously. This document is designed to be clear and straightforward — if anything is unclear, reach out to us directly at privacy@altrix.io.

By using our services, you agree to the collection and use of information in accordance with this policy. We only collect what we need, we never sell your data, and you always have the right to request its deletion.

Data Controller

GeetLabs Digital Growth Ltd.

Registered Office

Lagos · Ogbomosho

Contact

geetlabs.com

Effective Date

January 15, 2026

Privacy First

Your data, protected

We use enterprise-grade encryption and security protocols to keep your information safe.

02 — Data Collection

Information We Collect

We collect information to deliver, improve, and personalize our services. Here's exactly what we collect and why.

Information you give us directly:

Name and contact information (email, phone) when you fill out a form or book a call
Company name and business details provided during onboarding
Payment information processed securely through our payment partners (we never store card details)
Messages and communications sent to us via chat, email, or contact forms

Information collected automatically:

IP address, browser type, and operating system for analytics and security
Pages visited, time spent, and referring URLs to improve our website
Cookies and similar technologies (see our Cookie Policy below)

            We never sell your data. We do not and will never sell, rent, or trade your personal information to third parties for marketing purposes.
          

Minimal Data

Only what we need

We follow a strict data minimisation principle — collecting only what's necessary to deliver excellent service.

03 — How We Use Your Data

Purpose of Data Processing

Your data serves a clear, limited purpose. We process it only in the ways described below.

Service Delivery

Analytics and performance tracking dashboard

Performance Analytics

Client Communication

We use collected information to provide and maintain our services, process your transactions, and send you service-related communications such as confirmations and support messages.

We analyze usage data in aggregate to understand how people use our website and improve user experience. This data is anonymised and never tied back to individual profiles.

When you opt in to our marketing communications, we may send you newsletters, case studies, and promotional content. You can unsubscribe at any time using the link in every email.

We use your data to comply with legal obligations, resolve disputes, and enforce our agreements where necessary. This is done with the minimum data required and is always documented.

04 — Data Sharing

Who We Share Data With

We only share data with trusted third parties where it's essential to delivering our services — never for advertising.

Our service providers include tools like CRM platforms, analytics tools, cloud hosting providers, and payment processors. All our partners are bound by data processing agreements (DPAs) and must adhere to the same standards we hold ourselves to.

Cloud hosting and infrastructure (AWS, Google Cloud) — for service delivery
Payment processors (Stripe) — for secure transaction handling
Analytics tools (Google Analytics, Mixpanel) — anonymised usage data only
CRM and support tools (HubSpot) — for client communication management
Email service providers (Mailchimp) — for newsletters you've opted into

            Legal requirements. We may disclose your information if required by law or to protect the rights, property, or safety of Geetlabs, our clients, or others.
          

Trusted Partners

Vetted partnerships only

Every third party we work with is vetted for data security and bound by strict contractual obligations.

05 — Your Rights

Control Over Your Data

Under GDPR, CCPA, and other applicable regulations, you have significant rights over your personal data.

Right to Access: Request a copy of all personal data we hold about you
Right to Rectification: Correct inaccurate or incomplete data
Right to Erasure: Request deletion of your personal data ("right to be forgotten")
Right to Restrict Processing: Limit how we use your data in certain circumstances
Right to Data Portability: Receive your data in a structured, machine-readable format
Right to Object: Object to processing based on legitimate interests or for direct marketing
Right to Withdraw Consent: Withdraw consent at any time for consent-based processing

To exercise any of these rights, contact us at privacy@geetlabs.com. We will respond within 30 days. There is no charge for making a request.

Your Control

Person in control of their digital privacy

You're in the driver's seat

We've built simple tools so you can view, edit, or delete your data at any time — no friction.

06 — Cookies

How We Use Cookies

Cookies help us understand how you interact with our site and improve your experience. You can control cookies at any time.

We use three categories of cookies:

Essential cookies: Required for the website to function. These cannot be disabled.
Analytics cookies: Help us understand how visitors interact with our website. All data is anonymised.
Marketing cookies: Used to show relevant ads and measure ad campaign effectiveness. Only set with your consent.

You can manage your cookie preferences via the cookie banner on your first visit, or at any time via the Cookie Settings link in our footer. You can also clear cookies through your browser settings — see your browser's help documentation for guidance.

            Third-party cookies. Some third-party tools embedded in our site (like Google Analytics) may also set cookies. These are governed by their own privacy policies.
          

Cookie Control

Digital security and online tracking concept

Transparent tracking

We only use analytics cookies to improve your experience — never to build advertising profiles.

07 — Data Retention & Security

How Long We Keep Your Data

We retain personal data only for as long as necessary to fulfil the purposes it was collected for, including legal, accounting, or reporting requirements.

Client account data: Retained for the duration of our engagement plus 7 years (for legal compliance)
Website analytics data: Retained for 26 months, then automatically deleted
Marketing email lists: Retained until you unsubscribe, then deleted within 30 days
Contact form submissions: Retained for 2 years unless a client relationship is formed

We protect your data using industry-standard security measures including TLS encryption for data in transit, AES-256 encryption for data at rest, regular security audits, and strict access controls. Our team undergoes regular privacy and security training.

AES-256 Encrypted

Military-grade encryption

Your data is encrypted at rest and in transit. We undergo regular third-party security audits.

01 — Agreement

Acceptance of Terms

By accessing our website or using our services, you agree to be bound by these Terms of Service. Please read them carefully before proceeding.

These Terms of Service ("Terms") govern your use of the Altrix Digital Growth website and services. By using our services, you confirm that you are at least 18 years old, have the legal authority to enter into these terms, and agree to abide by them.

If you are accessing our services on behalf of a business, organisation, or other legal entity, you represent that you have the authority to bind that entity to these terms.

            Important: These terms contain limitations of liability and a dispute resolution clause. Please read Sections 06 and 07 carefully before engaging our services.
          

Service Provider

GeetLabs Digital Growth Ltd.

Governing Law

England & Wales

Language

English (authoritative)

Version

v3.2 — January 2025

Binding Agreement

Clear, fair terms

Our terms are written to be understood by everyone — not just lawyers. Questions? Email legal@altrix.io.

02 — Services

Description of Services

Altrix provides digital growth and marketing services including but not limited to performance marketing, CRM setup, funnel design, web development, and automation.

The specific services, deliverables, timelines, and fees applicable to your engagement will be set out in a separate Statement of Work (SoW) or Service Agreement signed between you and Altrix.

All services are subject to a separate detailed agreement outlining specific deliverables
We reserve the right to modify, update, or discontinue any service with 30 days' written notice
Sub-contractors may be used to deliver parts of our services; they are bound by the same standards
We do not guarantee specific results, as outcomes depend on numerous factors outside our control

            Results disclaimer. While we set clear KPIs and work hard to achieve them, no agency can guarantee specific results in performance marketing. We commit to transparency, effort, and expertise.
          

Growth Services

Outcome-focused delivery

Every engagement begins with a detailed SoW so both sides are fully aligned from day one.

03 — Payment & Billing

Fees, Invoicing & Refunds

We believe in clear, transparent pricing with no hidden costs. Here's everything you need to know about payments.

Secure Payments

Monthly Invoicing

ROI Reporting

Fees are invoiced monthly in advance on the first business day of each month. Payment is due within 14 days of the invoice date. We accept bank transfer, credit card, and SEPA direct debit.

Late payments will incur interest at 1.5% per month on outstanding balances. If an invoice remains unpaid for 30 days, we reserve the right to pause services until the balance is cleared.

All fees are exclusive of applicable taxes (including VAT where applicable). You are responsible for any taxes applicable in your jurisdiction.

Due to the nature of our services, fees paid are generally non-refundable. However, we handle refund requests on a case-by-case basis. Contact billing@altrix.io within 7 days if you believe you have been incorrectly charged.

04 — Intellectual Property

Ownership of Work Product

We believe in full client ownership. Once you've paid for deliverables, they belong to you — no strings attached.

Upon full payment of all fees, Altrix assigns all intellectual property rights in the deliverables produced specifically for you (websites, creatives, copy, strategies) to you, the client.

Custom-built websites, landing pages, and code belong to you upon final payment
Ad creatives and copy created for your campaigns are your property
CRM configurations, workflows, and automation systems are fully owned by you
Strategy documents, playbooks, and frameworks produced for your account are yours

Altrix retains the right to use anonymised case studies and portfolio examples from our work together for marketing purposes, unless you request otherwise in writing.

            Third-party licenses. Deliverables may include third-party components (fonts, plugins, stock images) licensed separately. We will disclose any such licenses and their terms.
          

Full Ownership

Creative ownership and intellectual property

What you pay for is yours

No lock-in, no licensing games. Everything we build for you is transferred fully upon final payment.

05 — Confidentiality

Mutual Confidentiality

Both Altrix and our clients agree to maintain strict confidentiality over sensitive business information shared during our engagement.

Confidential information includes but is not limited to: business strategies, financial data, customer lists, ad performance data, campaign results, proprietary processes, and technical systems.

We will not share your confidential information with third parties without your written consent
Our team members sign confidentiality agreements before accessing client data
Confidentiality obligations survive termination of the engagement for 3 years
Exceptions apply only where disclosure is required by law or regulatory authority

Similarly, you agree to keep confidential any proprietary methodologies, tools, or processes of Altrix that you become aware of during our engagement.

Confidential

Mutual trust & discretion

Confidentiality is a two-way commitment. We protect your secrets as we'd protect our own.

06 — Limitations

Limitation of Liability

Our liability is limited to the fees paid to us in the 3 months preceding any claim. Please read this section carefully.

To the maximum extent permitted by applicable law, Altrix shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, use, goodwill, or other intangible losses.

Our total liability in any 12-month period is capped at the fees paid to us in that period
We are not liable for third-party platform changes (e.g. Google or Meta policy updates) affecting results
We are not responsible for delays caused by your failure to provide necessary materials or approvals
Force majeure events (natural disasters, pandemics, government actions) are excluded from liability

            Note for consumers. Some jurisdictions do not allow exclusion of certain warranties or limitations of liability. In such cases, our liability is limited to the maximum extent permitted by law.
          

Legal Clarity

Fair and balanced terms

These limitations are standard industry practice and protect both parties from catastrophic claims.

07 — Termination

Ending the Engagement

Either party may terminate services with appropriate notice. We've designed our off-boarding process to be smooth and professional.

Either party may terminate with 30 days' written notice after the initial 3-month commitment period
Immediate termination is available in cases of material breach that remains uncured after 14 days' notice
Upon termination, we will deliver all outstanding work and transfer all assets within 14 days
Any outstanding fees remain payable on termination
We will provide a full handover of ad accounts, CRM access, and any other systems we manage

            No hard feelings. We want every client relationship to end professionally regardless of the reason. We'll always provide a complete asset handover and answer any handover questions.
          

Clean Exit

Professional handshake and business conclusion

Graceful transitions

A good off-boarding is as important as a good onboarding. We make transitions smooth.

08 — Disputes

Resolving Disagreements

We strongly prefer to resolve disputes through direct conversation. Formal legal action is always a last resort.

If you have a concern or complaint, please contact us first at legal@altrix.io. We commit to a substantive response within 5 business days and to working in good faith to resolve the issue.

Step 1 — Direct resolution: Contact our team and we'll try to resolve it within 14 days
Step 2 — Mediation: If unresolved, either party may request a neutral mediator
Step 3 — Arbitration: Binding arbitration under the ICC Rules in London, England
Step 4 — Litigation: Courts of England & Wales have exclusive jurisdiction for any remaining claims

These terms are governed by the laws of England and Wales. For EU-based clients, mandatory consumer protection rights under local law are not affected.

Talk First

Professional discussion and conflict resolution

Communication over courts

In 6 years, we've never needed formal arbitration. We believe most disputes stem from miscommunication.

Your Trust is Our Foundation